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HOSTING SERVER EFFECT ON SEARCH ENGINE OPTIMIZATION (SEO)

Author: Bhavesh Goswami Date: 26/04/2010
As we all are aware is the SEO is the most vital part for the success of any online business. If you have a website and its not ranked well in search engines like (Google, Yahoo, Bing (MSN), AltaVista, etc…) then you probably loss most of your business. Web hosting server also plays an important role in off-page optimization. There are lots of things you should consider before choosing a hosting server. In this article I will give you overview of the terms that you must consider while choosing a web hosting company to host your business or personal website.

Web Hosting Server Types

Before choosing any hosting server you first need to know what exactly you requirements, ask your self about your target audience, how many traffic you assume your website will developed for, what is the size of database, etc.

Once you are clear with your requirements it is easy to choose a server type. If you planned to designed a small business website then shared hosting is the best choice. Even if you have dynamic database driven websites with limited database space then also shared web hosting is right choice. For large database driven website that provide online shopping features and developed to receive very large amount of traffic then its advisable to go for VPS (Virtual Private Server) or dedicated server. Most dedicated hosting provider offers two different plans, managed dedicated hosting and unmanaged dedicated hosting. If you tech expert or plan to heir administrator that handle your server then managed dedicated hosting is the best choice else it is wise decision to go for managed dedicated server.

Server location and SEO

Server location plays vital role in overall performance of your website in different search engines. If you have a website dedicated for UK audience then its better to choose a web hosting server that located in United Kingdom. This way search engines knows that your site is hosted on UK based server so it will automatically optimized for UK. Also domain TLD is important to let search engine knows your targeted audience. For UK you can select mysite.co.uk that tells search engine that my website is for UK users only.

Other issues that might affect your website performance

Here I am going to let you know some other things that might affect your website optimization process. If you have multiple website linked to each other and hosted on same shared serve that shares same class C IP range than you will not get any benefit of linking sites to each other. Many hosting providers offer dedicated IP address at additional yearly cost so you can buy a dedicated IP address for each your website then cross link them that will help you in optimization. Server speed also plays an important role. Shared web hosting providers host large number of websites that affect the overall performance of your website. If you server not respond quickly when someone request your website then you will loss your customer. Recently Google changed their algorithm and include server speed as an important parameter for better indexing and ranking. So, you should about the server speed. If your website have heavy graphics and provide features to download catalog and other products information then you need a good amount of bandwidth. Many web hosting companies suspend your website if you exceed your bandwidth limit and some hosting companies charge you for additional cost for extra bandwidth usage. So, these are the points that you should consider before selecting a hosting provider.

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